Monday 15 July 2013

Mid-Century Fashion from July 1950

Today some snippets from the 15 July 1950 issue of the Australian Women's Weekly -

The cover features artist Rene's interpretation of Marcel Rocha's taffeta evening gown with a  dramatic frill over one shoulder -

cover 15 July 1950 issue of the Australian Women's Weekly
The Fashion pages -

pleats are in with the fashion designers of New York and Paris -

Paris fashion in July 1950 Australian Women's Weekly

"the belted line, the crisp white dicky front, the full sleeve the slim skirt, mannish bow ties with starched collars, are all high fashion for Spring 1950"

Paris fashion in July 1950 Australian Women's Weekly
 Australia -
fashion in July 1950 Australian Women's Weekly 

 and straight from Hollywood!

hollywood dressing rooms 1950

but even though are glamorous, Hollywood stars are not always happy."Hollywood's fierce competition can wreck careers, marriages and health." Nothing new there then!

hollywood stars unhappy in 1950

And to finish this lovely ad for a Nylon night gown by Presitge.  Stunning!
.
vintAGE 1950 NIGHTGOWN AD


For more images from this issue, see tumblr.

Deb xx

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